Wow. Just wow. I love this shot.
Showing posts with label Tron Legacy. Show all posts
Showing posts with label Tron Legacy. Show all posts
Thursday, December 10, 2009
Wednesday, December 9, 2009
Friday, July 24, 2009
SDCC Report: Tron Legacy P.R. Goes All-Out
I am still awe-struck by this. Last night in San Diego, Disney pretty much pwn'ed James Cameron and his little Avatar with an amazingly geekified spectacle promoting Tron Legacy. You must — I repeat — you must watch these three clips:
I worked in the video game industry for nearly five years and paid witness to dozens and dozens of awesome P.R. events, some of them just extraordinary in scope (at one point I should probably blog about some of them), but I have to say from a hype-building standpoint I'm not sure I've ever seen anything more awesome than the above. And I'm not even a big Tron fan. Yeah I owned Tron Deadly Discs on Intellivision (fun game actually) and I played my fair share of the coin-ops but that's about it.
Tron Deadly Discs
Tron Coin-Op
Disney recreated Flynn's Arcade complete with all of the games and even an air hockey table. They even programmed and assembled full-sized, fully-working Space Paranoids arcade machines for this... like the one seen in the original film! On top of that, Disney built a full-size lightcycle for god's sake! And they did it all to promote the sequel to a movie that — quite honestly, didn't perform all that well back in the day. If there were any questions, Disney is clearly serious about this franchise.
And yeah, before you say it, I agree that hype does not necessarily equal greatness (in most cases it does not), but you would have to concede Disney is really playing to the geek community here. And I think that's cool.
Cameron must be secretly dying inside right about now. I know I would be.
Thanks to Ain't It Cool News for the clips
The Unveiling
Inside Flynn's Arcade
Lightcycle, Anyone?
I worked in the video game industry for nearly five years and paid witness to dozens and dozens of awesome P.R. events, some of them just extraordinary in scope (at one point I should probably blog about some of them), but I have to say from a hype-building standpoint I'm not sure I've ever seen anything more awesome than the above. And I'm not even a big Tron fan. Yeah I owned Tron Deadly Discs on Intellivision (fun game actually) and I played my fair share of the coin-ops but that's about it.
Tron Deadly Discs
Tron Coin-OpDisney recreated Flynn's Arcade complete with all of the games and even an air hockey table. They even programmed and assembled full-sized, fully-working Space Paranoids arcade machines for this... like the one seen in the original film! On top of that, Disney built a full-size lightcycle for god's sake! And they did it all to promote the sequel to a movie that — quite honestly, didn't perform all that well back in the day. If there were any questions, Disney is clearly serious about this franchise.
And yeah, before you say it, I agree that hype does not necessarily equal greatness (in most cases it does not), but you would have to concede Disney is really playing to the geek community here. And I think that's cool.
Cameron must be secretly dying inside right about now. I know I would be.
Thanks to Ain't It Cool News for the clips
Thursday, July 23, 2009
SDCC Report: Shaky-Blur-Cam Footage Of Tron Legacy Is STILL Awesome To Watch
Even though it looks like someone spooged on the lens (and they very well may have), this Tron Legacy footage from San Diego Comic Con is still freaking awesome to watch!
And watch it now because it's probably going to get yanked real soon...
SDCC Report: Tron Legacy Footage!
One of the big unveilings today at the San Diego Comic Con was Tron Legacy, the sequel to Disney's 1981 film Tron. After being shown several minutes of footage complete with effects, many reports are coming in indicating thumbs-up. It's not 1981 anymore, so some real kick-ass visual stuff going on with this movie.
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